Our Story
Once upon a time, in March 2021, By Sooly was born, an online store dedicated to my passion: clothing. In this adventure, my daughter Lily and I were inseparable, bound by a common dream. We were starting from scratch, but we had everything: daring, determination, and the love of a mother and her daughter.
The path we took was fraught with obstacles. Between collections that didn't satisfy us and professional challenges, our mother-daughter relationship was put to the test. But our passion kept us going, like shooting stars in a night sky.
Lily, at just 15 years old, was at the helm of the boutique. She managed the online listings, photos, and logistics. Together, we chose the collections, crisscrossing Paris, Italy, and Portugal in search of unique pieces. And then, one day in October, everything changed.
The Ninon skirt became a phenomenon in a few hours. Connections flooded in, the site faltered under the excitement. Instagram, TikTok, all social networks were abuzz. In 30 minutes, everything was sold out!!!!
It was the beginning of an extraordinary adventure, the story of unprecedented success. Lily had sensed the fervor, and our star shone brighter than ever. Shareholders, customers, everyone was captivated. And I, the proud mother, knew that our dream had taken flight.
Today, By Sooly becomes NINON PLUME and continues to shine in the fashion sky. Our fabric of dreams, woven with passion and perseverance, illuminates our lives. And Lily, my accomplice, remains at the helm, guiding our ship towards new horizons.
The path we took was fraught with obstacles. Between collections that didn't satisfy us and professional challenges, our mother-daughter relationship was put to the test. But our passion kept us going, like shooting stars in a night sky.
Lily, at just 15 years old, was at the helm of the boutique. She managed the online listings, photos, and logistics. Together, we chose the collections, crisscrossing Paris, Italy, and Portugal in search of unique pieces. And then, one day in October, everything changed.
The Ninon skirt became a phenomenon in a few hours. Connections flooded in, the site faltered under the excitement. Instagram, TikTok, all social networks were abuzz. In 30 minutes, everything was sold out!!!!
It was the beginning of an extraordinary adventure, the story of unprecedented success. Lily had sensed the fervor, and our star shone brighter than ever. Shareholders, customers, everyone was captivated. And I, the proud mother, knew that our dream had taken flight.
Today, By Sooly becomes NINON PLUME and continues to shine in the fashion sky. Our fabric of dreams, woven with passion and perseverance, illuminates our lives. And Lily, my accomplice, remains at the helm, guiding our ship towards new horizons.
NINON PLUME as a nod to our first success, confident that it will soon be part of your wardrobe. The iconic little skirt made in Paris is a timeless cut that can be worn for all occasions and in all styles.
May this story inspire your own dreams and remind you that sometimes, shooting stars are there to guide us to unexpected heights. 🌟✨
May this story inspire your own dreams and remind you that sometimes, shooting stars are there to guide us to unexpected heights. 🌟✨